PROCESS JOURNAL

CLIENT: The Guild
LOCATION: London

Our brief was to create a unique logo made up of parts – this was primarily to communicate the idea of different elements coming together. Such as creative individuals and different disciplines. In addition, we were interested in exploring the visual language of vintage television graphics and typography, specifically those found in monochromatic test cards.

This allowed us to create a link with the animation and effects aspects of the business. The identity was applied to a suite of stationery and website homepage with an animated version of the logo to follow shortly.